... four consumer segments: circular fashion advocates, with purchase engagement and advocacy; circular fashion networkers, recognition-driven in content consumption and generation; dedicated influencers, highest in all consumer engagement behaviors and FI/CirFI with diverse motivations and detachers...

... collected through two focus groups and 23 in-depth interviews. Term frequency-inverse document frequency (TF-IDF) analysis identified significant themes, and K-means clustering segmented consumers by key purchase drivers. Findings The study identified four consumer segments: (1) Unpretentious-practical...

... consumer segmentation approach based on detailed shopping journey analysis using mobile eye-tracking technology. Eye-tracking technology was used in this research to record fashion consumers' behaviour on smartphones while browsing and shopping on fashion retailers' websites. In order to ensure the same...

... clothing satisfaction and clothing needs. Fashion involvement and clothing needs were positively correlated, while pre‐purchase clothing satisfaction and clothing needs were negatively correlated for both petite and tall‐sized women. Consumer segmentation Fashion involvement Pre‐purchase clothing...