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Keywords: Consumer style inventory
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2022) 26 (4): 661–675.
Published: 10 September 2021
...Dora Appiadu; Mercy Kuma-Kpobee; Efua Vandyck Purpose The purpose of the study was to identify the apparel shopping styles of Ghanaian female young adults and to assess the applicability of the consumer styles inventory (CSI) within the Ghanaian context. Design/methodology/approach...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2014) 18 (3): 301–320.
Published: 08 July 2014
...Ju-Young M. Kang; Kim K.P. Johnson; Juanjuan Wu Purpose – The purpose of this paper are to examine: first, whether the consumer style inventory (CSI) consumer decision-making styles were related to opinion seeking using electronic word of mouth (eWOM) in social networking sites (SNSs...
