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Keywords: Consumer typology
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2017) 21 (3): 419–434.
Published: 10 July 2017
..., by extending the consumer typology of translators, exceptors, selectors. The authors further add an additional dimension to defining “luxury”. Design/methodology/approach An exploratory design utilising multiple qualitative research tools (semi-structured interviews, focus groups) provides the basis...
