Keywords: Consumer values
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2026) 30 (1): 133–156.
Published: 16 September 2025
... their offerings, compelling fashion-conscious consumers to frequently purchase and discard clothing. As a result, FF clothing swiftly moves out of retail stores, leading to accelerated acquisition and disposal cycles. Sustainable disposition Fast fashion Consumer values Theory of planned behaviour Theory...

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