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Keywords: Consumer-based retailer equity
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2015) 19 (2): 188–204.
Published: 11 May 2015
...Gopal Das Purpose – The purpose of this paper is to explore the impacts of store attributes on consumer-based retailer equity (CBRE) dimensions. Design/methodology/approach – A mall-intercept survey was undertaken using a systematic sampling of department store shoppers of age 18 years...
