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Keywords: Content analyses
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2015) 19 (1): 41–55.
Published: 09 March 2015
... method. Based on the Johnson et al. (2008) , Hutton (1984) , and Lennon et al. (1995) results, we developed the following research questions: Consumer behaviour Research Undergraduates Participants Content analyses Fashion/clothing research Periodically scholars...
