Keywords: Convergence
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2017) 21 (1): 16–32.
Published: 13 March 2017
...Elsa Nieves-Rodriguez; Myra Mabel Perez-Rivera; Teresa Longobardi; Jose A. Davis-Pellot Purpose Scholars recognize that international marketing effectiveness requires adapting to cultural values, and at the same time, paradoxically, acknowledge the possibility of cultural convergence. The purpose...

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