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Keywords: Cosmopolitanism
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2024) 28 (3): 480–502.
Published: 25 October 2023
...Maria S. Soledad Gil; Jin Su; Kittichai Watchravesringkan; Vasyl Taras Purpose The purpose of this study is to empirically examine the impact of cosmopolitan consumer orientation (CCO) on sustainable apparel consumer behavior. Design/methodology/approach A total of 469 US responses collected...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2021) 25 (3): 407–429.
Published: 13 October 2020
...Swagata Chakraborty; Amrut Sadachar Purpose The present study compared Indian consumers' attitude (AT) toward and purchase intention (PI) from Western apparel brands, as a function of their Western acculturation (WA), consumer ethnocentrism (CE) in apparel consumption, consumer cosmopolitanism (CC...

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