...Joan L. Ellis; Vicki A. McCracken; Nathan Skuza Purpose The purpose of this paper is to determine consumers’ willingness to pay (WTP) for organic versus conventionally produced cotton apparel, and to explore the role of purchase behaviors, apparel attributes and consumer beliefs about organics...

...Gwendolyn Hustvedt; Marsha A. Dickson Purpose The purpose of this paper is to contribute to a better understanding of the organic apparel consumer. Is the recent upsurge in organic cotton products another fashion trend or is there a segment of consumers genuinely interested in purchasing organic...