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Keywords: Counterfeit brand
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2013) 17 (4): 424–439.
Published: 13 September 2013
... was a counterfeit brand. SEM results produced inadequate fit values for the luxury brand; but suggested adequate fit for the counterfeit of the luxury brand. Research limitations/implications As more luxury brand producers and retailers seek to expand their presence on the world arena, brand equity may...
