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Keywords: Cross culture
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2019) 23 (4): 519–536.
Published: 19 August 2019
... consumers. Furthermore, given the limited literature on the cross-cultural comparison of fashion renting, this study is expected to empirically identify the differences between American and Chinese consumers in terms of motivations for and obstacles to fashion renting. CFC disagrees...
