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Keywords: Cross-cultural advertising
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Journal Articles
Targeting the luxury consumer: A vice or virtue? A cross-cultural comparison of the effectiveness of behaviorally targeted ads
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2017) 21 (2): 187–205.
Published: 08 May 2017
...-cultural advertising E-commerce is becoming an unstoppable trend. Although retail sales increased by 17 percent between 2005 and 2014, e-commerce grew in the same period by more than 50 percent (Danziger, 2015). Accordingly, many global companies set up their online store or sell their products...
