Keywords: Cross-cultural research
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2014) 18 (4): 483–506.
Published: 02 September 2014
... are increasingly demanding cheaper items. The research is also grounded in cross-cultural research where the comparison of data emanating from different cultures and languages presents specific dilemmas for researchers. Findings – Results indicated that there were notable differences in the perception...

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