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Keywords: Customer‐based brand equity
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2012) 16 (4): 418–441.
Published: 14 September 2012
... in accordance with the customer‐based brand equity hierarchy. In addition, by comparing two rivaling fashion brands, this study seeks to empirically depict the exclusivity of the Korean apparel market. Design/methodology/approach Based on three studies conducted in South Korea, the fashion‐brand experience...
