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Keywords: Customer engagement
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2026) 30 (3): 508–524.
Published: 11 December 2025
...Jingyi Xiang; Chengbin Qin; Haiyang Han Purpose This study examined direct and indirect associations between AI-powered digital assistants and customer luxury brand online shopping experience (CLBOSE), as well as potential mediating effects of customer engagement, brand image, and customer...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2025) 29 (6): 980–1001.
Published: 10 April 2025
...Woo Bin Kim; Ki Yong Kwon Purpose Customers engage in entertainment activities within the metaverse to fulfill diverse shopping motivations, but how these motivations impact their shopping well-being remains underexplored. We explore the mechanism linking customers’ hedonic shopping motivations...
