... and its post-purchase outcomes, such as cognitive dissonance, customer loyalty and repurchase intention. Grounded in the stimulus-organism-response (S-O-R) theory, this research investigates the mediating roles of cognitive and emotional engagement as well as flow experience in shaping the relationship...

...Dina El-Shihy; Mohamed Abdelraouf; Noha Hassan Purpose This research investigates the influence of perceived value and trust on customer loyalty in the online fashion retail industry. Additionally, it explores the role of customer satisfaction as a mediator in these relationships, while...

... responses (e.g. perceived brand distinctiveness/credibility/attractiveness, customer–brand identification, brand attitude, customer loyalty) was significant. The effect of corporate social responsibility image on perceived brand distinctiveness was strongest for cause-related event marketing, followed...

... in the luxury fashion zones were selected because the store managers agreed to participate. © Emerald Group Publishing Limited 2014 Customer loyalty Relationship marketing Sales Fashion retailing Over the last decades, luxury retail sectors have experienced dynamic growth, which has...

... Department stores Customer loyalty United States of America H4. Perceived relationship quality positively affects loyalty intentions (H4a: attitudinal loyalty intention, H4b: behavioural loyalty intention). H5. Perceived relationship quality mediates the relationships...

... Fashion design Fashion industry Magazines Customer loyalty A great deal of research has been conducted on consumers' use of the media in order to better understand the importance and influence of information sources in marketing. As consumers' use of information sources continues to increase...

...Cheng Yu Sum; Chi Leung Hui Purpose The purpose of this paper is to investigate which dimension of salespersons' service quality is of most importance for customer loyalty in a fashion chain stores setting. It also aims to assess the effects of two retail environmental factors (price level...

... discussed in terms of “economic” versus “recreational” (e.g. Stephenson and Willett, 1969 ; Bellenger and Korgaonkar, 1980) or “hedonic” versus “utilitarian” orientation (e.g. Hirschman and Holbrook, 1982). Consumer behaviour Shopping Fashion industry Customer loyalty Italy Utilitarianism...

..., customer satisfaction, customer loyalty, and word of mouth communication. Research limitations/implications Limitations of this study include the use of a college student sample and confinement to the specialty apparel retail branded purchasing context. The findings are useful because links between...

... on the findings of the research. Findings A qualitative analysis of the transcribed interviews indicated that assortment, demographics, pricing and customer loyalty were the primary variables that effected micromarketing merchandising in the apparel retail industry. The sub‐variables in the study included...