... educated show a greater tendency to purchase environmentally and socially sustainable products. Consumer behaviour UK Apparel Corporate social responsibility Customer surveys Consumer perception In the last part, three measurement scales for pro-social consumption are adapted from Webb...

... leadership in the Chinese market to gain a first‐mover advantage. © Emerald Group Publishing Limited 2004 Perception Customer surveys Clothing Consumer goods Country of origin China After decades of dependence on foreign countries for technology and markets, China is preparing...