Keywords: Customer-oriented deviance
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2022) 26 (2): 221–246.
Published: 25 May 2021
...Gary Mortimer; Shasha Wang Purpose Fashion retail employees sometimes “bend the rules” to help their customers. Referred to as customer-oriented deviance, this study responds to calls to examine the motivational antecedents of this behavior. This research also tests the moderating effect of tenure...

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