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Can multinational enterprises engage in the business of “New Chinese-Style” apparel? An analysis of the influencing factors of consumer satisfaction based on texts from Sina Weibo

Yiye Zhu, Yu Huang
Journal: Journal of Fashion Marketing and Management
Journal of Fashion Marketing and Management: An International Journal (2026) 30 (1): 157–178.
https://doi.org/10.1108/JFMM-01-2025-0047
Published: 02 October 2025
... Consumer satisfaction Sentiment orientation Data analysis Text mining Cultural identity 2023 Zhejiang Sci-Tech University Research Initiation Fund 23072079-Y 2024 General Research Project of the Department of Education of Zhejiang Province Y202456112 2025 Research Project...
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