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Keywords: Daughters
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2014) 18 (1): 70–84.
Published: 04 March 2014
...Jennifer Paff Ogle; Karen H. Hyllegard; Ruoh-Nan Yan Purpose – The purpose of this study is to invoke a consumer socialization approach to compare mothers and tween daughters on variables that may shape their clothing preferences and consumption behaviors. Additionally, this study explored...
