Keywords: Decision confidence
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2026) 30 (4): 768–787.
Published: 16 February 2026
... shopping, focusing on the mediating role of decision confidence and the moderating role of perceived privacy protection. Design/methodology/approach A series of four scenario-based experiments was conducted to test the proposed model. Studies 1 and 2 established the baseline effects and mediation...
Includes: Supplementary data

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