... are utilized within the decision-making process. Additionally, the role of academic research within executive decision-making process was explored. Design/methodology/approach This study utilized a phenomenological approach to understand the experiences of fashion retail executives when engaging...

...Samantha Lynch; Liz Barnes Purpose The purpose of this paper is to examine the customer decision-making journey of high involvement female fashion consumers in the context of omnichannel fashion retailing. Design/methodology/approach The research is qualitative in nature, using a multi-method...

... a larger qualitative grounded theory study on women who choose to sew clothing for themselves (Martindale, 2017). This research analyzed the interview data pertaining to the unique sew or purchase decision-making process in which these consumers undertake as well as the related control over ready-to-wear...

...Patsy Perry; Margarita Kyriakaki Purpose – The purpose of this paper is to explore the decision-making process used by luxury fashion retail buyers in Greece in order to assess the applicability of Sheth's (1981) model to the selection of brands and collections by retail buyers in luxury fashion...

... and why they choose to divest their clothing. Originality/value Past research has demonstrated the importance of understanding the supply chain and business model aspect of fast fashion. However, no empirical studies have been found that examine the decision‐making process of consumers of fast (vs...

..., social and even moral apparel conventions through their shopping behaviour will impact on product and store ontologies. Set within this context of uneven power dynamics, Palmer et al. (2010) investigated the role of resistance in decision making in retailing. Drawing on the work...

... of friends and often do not like to engage in an adversarial manner with peers (Beirne, 2008). This lends to their propensity to seek the approval of friends and peer groups when shopping for something as status oriented as clothing. An exception to the influence of peers on shopping decision making can...

... of decision‐making. Past research had stressed two ways consumers reacted when they confronted missing attributes, either by inferring the value of a missing attribute or searching the missing information (Meyer, 1982). Meyer (1981) proposed missing information as a source of uncertainty and consumers...

...Kim Hong Youn Hahn; Rita Kean Purpose The purpose of this paper is to explore the relationships between self‐construals and decision‐making styles of Korean college students. Design/methodology/approach A total of 872 Korean college students from three different Korean university campuses...

.../methodology/approach An existing ethical decision making model in marketing was applied to consumer ethical decision‐making. Based upon the model, the marketer's solution to ethical dilemmas is influenced by factors such as attitudes. This study focused on a specific type of attitude (philosophies of human...

... and Kapferer (1985) was chosen. Children (age groups) Self esteem Influence Consumer behaviour Clothing Decision making The aim of this research is to propose an operational model that explains the process of choosing clothes by children, based on variables that appear to be correlated...

...Helena M. De Klerk; Stephna Lubbe Purpose The purpose of this study is to investigate the role of aesthetics in female consumers' evaluation of apparel quality during the decision‐making process. Design/methodology/approach A qualitative research style was followed and unstructured interviews...

... of mass customization, also known as core/pure customisation, and the principle subject of this research. Supply chain management Fashion design Decision making Under constantly changing conditions of increasing demand fragmentation, product proliferation, information explosion, global...

... activities, each with a different type of operator, were found (Table IV , first column). Greatest importance was ascribed to: © MCB UP Limited 2003 Textile industry Decision making Italy This paper reports on an exploratory investigation of some strategic marketing issues concerning...