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Keywords: Demand estimation
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2024) 28 (2): 316–333.
Published: 24 August 2023
... in deterministic models. Practical implication The proposed consumer preference-based demand estimation model can be beneficial to the apparel retailers in increasing their profit by reducing stock-out and overstocking situations. Though conjoint analysis is used in demand estimation in other industries...
