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Keywords: Demand segmentation
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2026) 30 (1): 49–75.
Published: 08 September 2025
..., it proposes a CSC strategic matrix to help managers adopt aligned CSC strategies to fulfill varying product demand. Originality/value This research advances CE and CSCM theories by uncovering the strategic interrelationships between business supply chain operational configurations and demand segmentation...
