Keywords: Department retail brand
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Impact of store attributes on consumer-based retailer equity: An exploratory study of department retail stores

Gopal Das
Journal: Journal of Fashion Marketing and Management
Journal of Fashion Marketing and Management: An International Journal (2015) 19 (2): 188–204.
https://doi.org/10.1108/JFMM-11-2013-0124
Published: 11 May 2015
... India Store attributes Consumer-based retailer equity Department retail brand Department stores Mall-intercept survey The idea that a brand adds value to products or services has been called brand equity (Das et al., 2012 ; Pappu and Quester, 2006a, b). Brand equity is defined...
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