Keywords: Design and emotion
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2016) 20 (3): 276–299.
Published: 11 July 2016
... the research field of design and emotion, which may be able to overcome technological threats through a deeper understanding of customer needs (Dell’Era et al., 2010). The position of design is explained further by Guenther (2012, p. 56) , who states “Design can be employed to go beyond what exists...

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