Keywords: Design process
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2016) 20 (2): 191–207.
Published: 09 May 2016
... the fashion design process is fast fashion’s strong focus on responding to consumer desire in a highly time-pressured environment. Although the role of the fashion designer remains at the beginning of the creative process, fast fashion has heralded a shift within the fashion system towards increased attention...

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