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Keywords: Designer apparel
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Journal Articles
Co-creation and the development of SME designer fashion enterprises
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2016) 20 (3): 322–338.
Published: 11 July 2016
... Millspaugh can be contacted at: jesmillspaugh@gmail.com © Emerald Group Publishing Limited 2016 Fashion Small to medium-sized enterprises Co-creation Designer apparel Brand identity Brand development This research project used semi-structured in-depth interviews, observation at New...
Journal Articles
The decision-making process of luxury fashion retail buyers in Greece
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2014) 18 (1): 85–106.
Published: 04 March 2014
...) and the world's highest proportion of luxury fashion consumers are Greek (ACNielsen, 2008). Greece Decision making Designer apparel Fashion buying Fashion retailing Luxury fashion Despite the recognition of retail buying as a strategic function upon which the success or failure...
