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Journal Articles

Examining the influence of user-generated content on the fashion consumer online experience

Delia Vazquez, Jenny Cheung, Bang Nguyen, Charles Dennis, Anthony Kent

Journal of Fashion Marketing and Management: An International Journal (2021) 25 (3): 528–547.

https://doi.org/10.1108/JFMM-02-2020-0018

Published: 22 December 2020

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Journal Articles

Visual research methodologies, branding and magazine readerships

Mirsini Trigoni

Journal of Fashion Marketing and Management: An International Journal (2016) 20 (3): 339–366.

https://doi.org/10.1108/JFMM-09-2015-0076

Published: 11 July 2016

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Journal Articles

Inter-industry creative collaborations incorporating luxury fashion brands

Bethan Alexander, Luis Ortega Contreras

Journal of Fashion Marketing and Management: An International Journal (2016) 20 (3): 254–275.

https://doi.org/10.1108/JFMM-09-2015-0075

Published: 11 July 2016

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Journal Articles

How TOMS’ “one day without shoes” campaign brings stakeholders together and co-creates value for the brand using Instagram as a platform

Ana Roncha, Natascha Radclyffe-Thomas

Journal of Fashion Marketing and Management: An International Journal (2016) 20 (3): 300–321.

https://doi.org/10.1108/JFMM-10-2015-0082

Published: 11 July 2016

View article titled, How TOMS’ “one day without shoes” campaign brings stakeholders together and co-creates value for the brand using Instagram as a platform

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Journal Articles

Emotionally engaging customers in the digital age: the case study of “Burberry love”

Karla Straker, Cara Wrigley

Journal of Fashion Marketing and Management: An International Journal (2016) 20 (3): 276–299.

https://doi.org/10.1108/JFMM-10-2015-0077

Published: 11 July 2016

View article titled, Emotionally engaging customers in the digital age: the case study of “Burberry love”

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Journal Articles

The relationship between design and marketing in the fashion industry

Helen Goworek, Patsy Perry, Anthony Kent

Journal of Fashion Marketing and Management: An International Journal (2016) 20 (3)

https://doi.org/10.1108/JFMM-04-2016-0041

Published: 11 July 2016

View article titled, The relationship between design and marketing in the fashion industry

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Journal Articles

Co-creation and the development of SME designer fashion enterprises

Jennifer Millspaugh, Anthony Kent

Journal of Fashion Marketing and Management: An International Journal (2016) 20 (3): 322–338.

https://doi.org/10.1108/JFMM-10-2015-0085

Published: 11 July 2016

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Examining the influence of user-generated content on the fashion consumer online experience

Visual research methodologies, branding and magazine readerships

Inter-industry creative collaborations incorporating luxury fashion brands

How TOMS’ “one day without shoes” campaign brings stakeholders together and co-creates value for the brand using Instagram as a platform

Emotionally engaging customers in the digital age: the case study of “Burberry love”

The relationship between design and marketing in the fashion industry

Co-creation and the development of SME designer fashion enterprises

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