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Keywords: Determinants
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2025) 29 (1): 113–136.
Published: 29 August 2024
... have integrated customization into their online presence. While the benefits of online apparel mass customization (OAMC) are apparent, factors that determine the usage of the process are many. Therefore, it is important to explore these factors and understand the relationships between them...
