Keywords: Differentiating attributes
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2013) 17 (3): 306–321.
Published: 05 July 2013
... (Bayraktaroglu and Ozgen, 2007), e‐tailing (Witell and Fundin, 2005), product design (Shen et al., 2000), and retailing (Zielke, 2008). Kano’s theory distinguishes attributes into two groups: essential and differentiating attributes. Essential attributes include basic attributes that are necessary...

or Create an Account

Close subscription notice
Close access options