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Keywords: Differentiating attributes
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2013) 17 (3): 306–321.
Published: 05 July 2013
... (Bayraktaroglu and Ozgen, 2007), e‐tailing (Witell and Fundin, 2005), product design (Shen et al., 2000), and retailing (Zielke, 2008). Kano’s theory distinguishes attributes into two groups: essential and differentiating attributes. Essential attributes include basic attributes that are necessary...
