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Keywords: Distribution channels
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2026) 30 (4): 746–767.
Published: 23 February 2026
... Licensed re-use rights only Strategic management Fashion retailing Omnichannel Distribution channels The transformation of distribution models is one of the most consequential strategic shifts in fashion retail over the past two decades, driven by the rebalancing of roles between e...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2004) 8 (2): 201–220.
Published: 01 June 2004
... is contemplated from a cultural perspective and recommendations are made to foreign brand apparel manufacturers wishing to access China's retail market. © Emerald Group Publishing Limited 2004 A second limitation is that most of the studies on distribution channel relationships have focused on product...
