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Keywords: Emotional attachment
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2024) 28 (3): 581–601.
Published: 09 November 2023
...Vipul V. Patel; Richa Pandit; Ramzan Sama Purpose The primary purpose of this study is to examine the relationship between conumers' emotional attachment towards fashion apps and positive behavioral outcomes, such as e-WoM and repurchase intention. The study also aims to explore how e-servicescape...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2013) 17 (4): 403–423.
Published: 13 September 2013
...Ian Phau; Min Teah; Jing Theng So; Andrew Grant Parsons; Sheau‐Fen Yap Purpose The purpose of this study is to develop and empirically test a theoretical framework that captures the impact of corporate branding on customer emotional attachment and brand loyalty in the luxury fashion market...
