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Keywords: Empirical research
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2025) 29 (8): 1413–1430.
Published: 25 July 2025
.... Fashion consumption Customer service Aversion effect AI chatbot Empirical research Online customer service plays a crucial role in e-commerce (Kasilingam, 2020), and with the engagement of (artificial intelligence) AI chatbots to online customer service teams, discussions on their consequences...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2024) 28 (4): 858–874.
Published: 09 November 2023
... emotional memories entice consumers to actively engage in ongoing brand marketing interactions and profoundly influence their purchase decision-making behaviour. Visual symbol Repurchase Social presence Collective excitement Cultural identity Empirical research Central University Basic...
