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Keywords: Entrepreneurial management
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2016) 20 (4): 507–519.
Published: 03 October 2016
... to answer two important aspects of entrepreneurial management: which are the explanatory variables of brand equity and how could that be translated into an answer, for the consumer. Figure 1 Brand equity model components Paula Rodrigues can be contacted at: pcristinalopesrodrigues@gmail.com...
