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Keywords: Environmental impact
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Journal Articles
Investing in fashion: employing the situational theory of problem-solving to examine the impact of sustainability on communicative actions and investment intentions
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal 1–22.
Published: 23 June 2026
... investors' willingness to invest in the fashion industry. The environmental impact of manufacturing provides a relevant application for the study of investors' decision-making process, as it relates to the fashion industry and the role of communication in this process. Abrar M. Banasser can be contacted...
