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Keywords: Essential attributes
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2013) 17 (3): 306–321.
Published: 05 July 2013
...’ evaluations of US brands, attributes such as design, innovation, workmanship, brand image, service, and display played an important role (Delong et al., 2004). Another study that examined Chinese consumers found price and quality to be essential attributes (Dickson et al., 2004...
