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Keywords: Ethical value
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2023) 27 (6): 1064–1087.
Published: 27 February 2023
... to explore if those consumer characteristics had any moderating effects on both front-end (IV-M) and back-end (M-DV) relations of Homer and Kahle's (1988) hierarchical model. Findings Both ethical values failed to instill a socially responsible mindset in individuals who were heavily immersed in fashion...
