...Mary A. Littrell; Jennifer L Paff Ogle; Soyoung Kim This research was designed to generate inductively distinguishable clusters of ethnic apparel consumers; theoretical propositions describing these clusters were intended as a comparative benchmark for further research as a guidance for marketing...

... determined to each contribute valuable information for understanding purchasing behaviour. © MCB UP Limited 1996 Ethnic apparel Alternative trade organisations Consumer behaviour Social responsibility Values Attitudes The authors greatly appreciate the cooperation and assistance...