...: married, aged 40‐45). © Emerald Group Publishing Limited 2012 United Kingdom Consumer behaviour Women Acculturation Ethnic groups Clothing Market segmentation Evidence suggests that most of the developed countries including the UK have population characterised with diversity...

... had to rely on cultural stereotypes due to a lack of information. The study documented in the paper developed an original fit preference scale to obtain important information that can be used to impact on apparel product development for this consumer. Apparel design Ethnic groups Fashion design...

... apparel in relation to the ethnic identity of the wearer. In an empirical study (Forney and Rabolt, 1985‐1986) investigating the relationship between ethnic identification and use of ethnic dress among seven ethnic groups in the San Francisco Bay area, the researchers defined ethnic dress as traditional...

... Multicultural societies Ethnic groups As fashion becomes increasingly international and multicultural, many designers are inspired by Chinese clothing and decorative motifs, from dragon robes and lotus shoes of the imperial era, to the creation of fashions influenced by the qipao and “Mao suit...

... “those items, ensembles and modifications of the body that capture the past of the members of a group, the items of tradition that are worn and displayed to signify cultural heritage” (Eicher and Sumberg, 1995 , p. 299). Barth's (1969) seminal work, Ethnic Groups and Boundaries, has...