... the conclusion. The last two segments of the article are titled implications of the study, and limitations of the study/directions for future studies in respective order. © Emerald Group Publishing Limited 2012 United Kingdom Consumer behaviour Women Acculturation Ethnic groups Clothing...

... in their selection of jeans, and they will pay the most of all racial/ethnic groups studied for good‐fitting jeans (Cotton Incorporated, 2006). Despite the recognized importance of apparel fit and the role of the customer in engineering adequate fit, the apparel industry has suffered due to a relative lack...

... consumer attitudes toward cultural apparel in relation to the ethnic identity of the wearer. In an empirical study (Forney and Rabolt, 1985‐1986) investigating the relationship between ethnic identification and use of ethnic dress among seven ethnic groups in the San Francisco Bay area, the researchers...

.... The Asian population was studied because they are the fastest growing ethnic group in the USA, up 19 percent from 1995‐2000. Kim and Arthur concluded that ethnic identification did influence a respondent's attitudes toward and ownership of ethnic apparel, but did not influence intention to purchase ethnic...

... (1969) seminal work, Ethnic Groups and Boundaries, has been fundamental in conceptualizing this research. Although the population that is of interest to this study is not an ethnic group per se, Barth's (1969) work is nonetheless relevant and useful. Barth (1969) asserted...