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Keywords: Evidence-based strategy
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2015) 19 (3): 328–342.
Published: 13 July 2015
... Collaborative partnerships Evidence-based strategy An earlier paper (Campaniaris et al., 2011) explained that because the Canadian apparel industry was already under threat from imports from low-wage countries and competition for its export markets, even before trade liberalisation began...
