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Keywords: Expectation confirmation theory
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Journal Articles
Exploring online consumer reviews of customized apparel products
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2023) 28 (1): 139–160.
Published: 12 June 2023
... extends the expectation confirmation theory by adding multiple dimensions (i.e., four product dimensions and two service dimensions) as well as more outcomes of dis/satisfaction (not limited to repurchase intentions). This study provides practical suggestions for online MC companies who are using...
