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Keywords: Exploratory consumer behaviour
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2022) 26 (3): 401–419.
Published: 30 July 2021
...) and the concept of exploratory consumer behaviour. Findings The results obtained from a sample of 847 apparel shoppers (462 webroomers and 385 showroomers) show that the higher perception of the usefulness and ease-of-use of omni-channel buying processes, the higher the intention to develop both webrooming...
