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1-2 of 2
Keywords: Extended TAM
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Journal Articles
Effect of Chinese consumer characteristics on the attitude of AI-curated fashion service and the purchase intention of fashion products
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Journal of Fashion Marketing and Management: An International Journal (2025) 29 (1): 20–37.
Published: 19 July 2024
... involvement Technological innovativeness Extended TAM Currently, China is the world's largest B2C cross-border e-commerce purchaser and destination country (Xiao et al., 2019), boasting of a consumer base exceeding 200 million. Therefore, considering that revenue in China's e-commerce...
Journal Articles
Factors comprehensively influencing acceptance of 3D-printed apparel
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Journal of Fashion Marketing and Management: An International Journal (2017) 21 (2): 219–234.
Published: 08 May 2017
... of 3D-printed apparel would help product developers target key factors of 3D-printed apparel. Therefore, the purpose of the current study is to incorporate an extended TAM and examine how various factors comprehensively influence and determine consumers’ perceptions, attitude, and usage intention...
