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Keywords: Eye-tracking
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2026) 30 (6): 1131–1151.
Published: 26 June 2026
... versus headless, half-body versus full-body and dynamic versus static postures. Eye-tracking technology was employed to measure fixation patterns and gaze duration across experimental conditions, enabling objective assessment of visual attention to different display stimuli. Findings The findings...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2015) 19 (1): 87–104.
Published: 09 March 2015
... collection: a simulation study with 17 Baby Boomers and 23 Generation Y subjects using eye-tracking technology; and a questionnaire from a sample of 82 Baby Boomers and 84 Generation Y consumers. Findings – Generation Y are more inquisitive and focus greatly on technical information. Baby Boomers...
