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Keywords: Eye-tracking
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Journal Articles
Consumer behavior of generational cohorts for compression sportswear
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2015) 19 (1): 87–104.
Published: 09 March 2015
... collection: a simulation study with 17 Baby Boomers and 23 Generation Y subjects using eye-tracking technology; and a questionnaire from a sample of 82 Baby Boomers and 84 Generation Y consumers. Findings – Generation Y are more inquisitive and focus greatly on technical information. Baby Boomers...
