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Keywords: Familiarity
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2021) 25 (1): 80–98.
Published: 19 June 2020
...Gargi Bhaduri; Lauren Copeland Purpose To help brands persuasively communicate their environmentally responsible initiatives, this study aims to involve two experiments, examining the impact of brand schema, information transparency and skepticism toward climate change for brands both familiar...
