...Poh Li Kong; Consilz Tan Purpose This study aims to investigate the role of fashion influencers in shaping consumer behaviour within an omnichannel retail environment using the Malaysian market. Design/methodology/approach Survey data were collected with a sample size of 298. To study...

...Lorena de Oliveira Ramos Delfino; Marianny Jessica de Brito Silva Purpose This study investigates how fashion influencers manage their public image through sacrificial practices in pursuit of authenticity. Design/methodology/approach A qualitative approach was employed, involving semi...

... of this article is to propose a novel approach to assist sustainable fashion businesses in selecting the best advertising 4.0 services suppliers. Design/methodology/approach The study proposed a multi-step approach that included artificial intelligence (AI) -generated insights as well as expert validation...

...Thorey S. Thorisdottir; Lara Johannsdottir; Esben Rahbek Gjerdrum Pedersen; Kirsi Niinimäki Purpose This study aims to explore how sustainable business models reshape, and are reshaped by, the boundaries of efficiency, power, competence and identity in the fashion industry. Moreover, it provides...

... 10 2024 25 12 2024 27 02 2025 © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Order effect Diversity Fashion Plus-size Consumer Purchase intentions Over a decade ago, Abercrombie and Fitch’s former CEO made controversial...

...Tara Stringer; Thilini Alahakoon; Frank Mathmann; Gary Mortimer; Alice Ruth Payne Purpose This study investigates how actual donations towards social causes within fashion supply chains can be increased in the face of negative country-of-origin effects. Design/methodology/approach Literature...

...Lisa S. McNeill; Balkrushna Potdar; Rachel H. McQueen Purpose The purpose of this paper is addressing the negative environment and social impacts of the fashion industry that has emerged as a major societal challenge in the last century; however, people continue to over-consume and over-waste...

...Alex Rudniy; Olena Rudna; Arim Park Purpose This paper seeks to demonstrate the value of using social media to capture fashion trends, including the popularity of specific features of clothing, in order to improve the speed and accuracy of supply chain response in the era of fast fashion...

...Angie Lee; Ann Marie Fiore Purpose The purpose of this study was to understand factors affecting market mavens' use of social media for fashion-related information provision. The study examined market mavens' motivations to share fashion-related information. Specifically, this study investigates...

...Luiz Henrique da Silva; Tatiana Ghedine; Francielle Molon da Silva Purpose This article aims to analyze the way the leader acts in the development of collective competencies (CC) of fashion work teams, seeking to demonstrate ways in which the leader can collaborate for the development...

...Md. Rafiqul Islam Rana; Jung E. Ha-Brookshire Purpose This study investigates the relationships between knowledge management capabilities (KMC), supply chain agility (SCA) and disruption mitigation performance (DMP) in the U.S. fashion retail industry (FRI) during turbulent times...

... that might last longer for fashion businesses to explore growth opportunities. Consumer behaviour Clothing Fashion Consumer research Consumer Consumer psychology Throughout the global Covid-19 pandemic, consumers' consumption routine and daily life equilibrium were significantly disrupted due...

... implications The findings of the present study shed light on the role of body shape in determining satisfactory clothing fit and how females' fit experiences will differ depending on their body shape classification. Thus, fashion retailers should use this insight to better inform their promotional strategies...

...Tekila Harley Nobile; Lorenzo Cantoni Purpose The purpose of the study is to reach an in-depth understanding of personalization and its components by developing a comprehensive definition of the concept in fashion. Moreover, it aims to clarify the open debate of the use of the terms...

...Bethany Sugg Purpose The COVID-19 pandemic has caused irrefutable devastation globally. Yet, academic and trade commentators have claimed that this disruption could have had a silver lining by presenting the fashion industry with the opportunity to reassess and rebuild in a slower, more considered...

...Cara Peters; Stephanie Lawson Brooks Purpose This paper examines the discourse of consumers as they attempt to define and create consensus on the meaning and significance of cultural appropriation within a fashion context. Design/methodology/approach Data were collected via consumer comments...

...Ju-Young M. Kang; Jae-Eun Kim; Ji Young Lee; Shu Hwa Lin Purpose The purpose of the study was to identify (1) whether aspects of expectancy-value judgments (EVJ) of uses and gratifications, such as novelty, fashion/status, sociability and relaxation, influenced trust in augmented reality (AR) apps...

...Carolina Dalla Chiesa; Alina Pavlova; Mariangela Lavanga; Nadiya Pysana Purpose This paper analyses the factors that make fashion-product crowdfunding campaigns successful. The authors argue that crowdfunding is an innovative and functional way of bringing new fashion items to the market...

... The empirical analysis highlights how processes of consumer identity construction related to symbolic values of clothing and self-possession mechanisms related to ownership are negotiated in encounters with access-based types of fashion consumption with effects on potential consumer adoption of access-based...

.... Further, it investigates the influence of experiential value on two pertinent outcomes (customer satisfaction and positive word of mouth). Design/methodology/approach A survey-based questionnaire was used to collect the data (n = 354) from fashion retail shoppers in NCR region in India...