Keywords: Fashion‐brand experience
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2012) 16 (4): 418–441.
Published: 14 September 2012
...HaeJung Kim Purpose This study aims to understand the multifaceted fashionbrand experience. By identifying the constructs and conceptualizing the building process of fashionbrand experience, this study also aims to demonstrate the cognitive, affective, and behavioral brand experience dimensions...

or Create an Account

Close Modal
Close Modal