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Keywords: Fashion‐brand experience
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2012) 16 (4): 418–441.
Published: 14 September 2012
...HaeJung Kim Purpose This study aims to understand the multifaceted fashion‐brand experience. By identifying the constructs and conceptualizing the building process of fashion‐brand experience, this study also aims to demonstrate the cognitive, affective, and behavioral brand experience dimensions...
