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Keywords: Fashion blogger credibility
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2022) 26 (3): 473–494.
Published: 26 July 2021
... that homophily and the fashion blogger credibility positively influenced the engagement within the blog. Moreover, perceived similarity with the other blog's followers (homophily) and a higher engagement with the blog both translated in a stronger intention to buy the sponsored products and to spread a positive...
