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Keywords: Fashion clothing involvement
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Journal Articles
Journal Articles
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2012) 16 (1): 42–63.
Published: 24 February 2012
...Arpita Khare; Ankita Mishra; Ceeba Parveen Purpose The purpose of this paper is to study the influence of collective self esteem, age, income, marital status, and education of Indian women in predicting their fashion clothing involvement. Design/methodology/approach Data were collected...

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